Loka.

Context

Loka is a regional food delivery platform with a peer-to-peer driver model. Anyone within the service area can sign up as a driver. No dedicated fleet, no centralized dispatch. Customers, merchants, and drivers are matched within a fixed regional radius.

The project covered the complete customer and merchant experience. Driver-side design was scoped as a separate follow-up phase.

Sector: F&B / Consumer Apps · Platform: Mobile (Android / iOS) · Scope: 50+ screens · Type: Client

Role

Full UX/UI Designer, sole design owner across the engagement. User journey mapping, UX flows, high-fidelity UI design, and interactive prototype delivered for developer handoff.

Two-week sprint cycles with reviews against backend and frontend teams kept the work aligned and buildable throughout.

Challenge

Designing for an unmanaged driver pool.

Standard food delivery relies on a trained, dedicated fleet. Loka doesn’t. Anyone within the coverage area can register as a driver, which surfaces UX problems that established platforms never face.

How does the interface communicate estimated arrival time when the driver pool is less predictable? What happens when no driver is available nearby? How does the app set expectations for a user who already knows GoFood or GrabFood?

These weren’t backend edge cases. They were front-of-screen design decisions.

The regional boundary added a second layer. Coverage is fixed per city or district. Cart items, merchant listings, and driver matching all operate within that boundary. The UX had to make that constraint invisible under normal conditions, and legible when it mattered.

Scope

50+ screens across two surfaces.

Customer side:

• Authentication: register, login, reset password
• Home and merchant discovery
• Category browsing
• Merchant detail and item customization
• Cart and checkout
• Real-time order tracking with map
• Driver info, license plate, and live status
• Loyalty points
• Search with filter and sort
• Multi-restaurant cart handling

Merchant side:

• Incoming order management
• Order status flow
• Basic order dashboard

Driver side was scoped for Phase 2.

Approach

Three months. Six sprints. Two weeks each.

The deliverable at every sprint was a working slice: user flows, hi-fi screens, and an interactive prototype, enough for engineers to build from without ambiguity. Nothing handed off at wireframe stage.

Sprint reviews with backend and frontend teams closed each cycle. Alignment was built in, not bolted on.

Outcome

50+ screens delivered and accepted across customer and merchant flows. Prototype signed off by the client.

Post-handoff deployment status is not disclosed. The client did not share updates after design sign-off. The deliverable stands as a complete, handoff-ready design system for a two-sided regional food delivery product.

Working title “Loka” used for portfolio purposes. Client project, name not disclosed.