Roha. Batak for heart.
An independent design studio from Indonesia, working across websites, digital products, and brand identity. We care about making things clear and useful, down to the small details.
A name with meaning.
Roha wasn’t chosen to sound like a studio. It’s a word rooted in Batak Toba, used to describe the heart, mind, and intention behind a person’s actions.
That idea feels right for design. Every decision should have a reason, and the result should feel considered rather than decorated.
What matters in our work.
Design with purpose.
Layout, type, and colour are choices. We make them with the content, audience, and context in mind.
The details matter.
We pay attention to the moments around the main screen: empty states, error messages, and how an interface behaves on different devices.
Make room for what comes next.
Reusable components and clear documentation help teams keep a product consistent as it grows.
Make it useful, then make it better.
A good first release gives people something to use and the team something real to learn from.
Built with systems in mind.
Our work is informed by experience building and maintaining design systems. We use components, tokens, and documentation where they help make the work consistent and easier to extend, without adding complexity for its own sake.
See the Roha Design System →What we do.
Tools we use.
- Figma Design
- Framer · Webflow No-code
- Next.js · Astro Code
- Notion Docs
- Linear · Loom Workflow
Let’s talk.
Have a website, product, or brand in mind? Tell us a little about it.