Tunas Coffee

01 — The brief

Tunas Coffee needed a brand that felt rooted and alive: a specialty shop that takes its coffee seriously without taking itself too seriously. The direction was earthy greens against near-black, a mark that works at espresso-cup size, and a voice that grows with the brand.

02 — What’s inside

• Primary logo mark: circular badge with dashed ring, coffee-cup silhouette, and single upward leaf
• Three logo variations: primary stacked (light background), reversed (dark background), icon-only (accent green background)
• Full colour system: Forest (#1A3C1A), Grove (#3A7A30), Leaf (#8CC968), Cream (#F4EFE3), Sand (#D4C9A8), Espresso (#0E100D)
• Typography pairing: Syne 800 for display, Plus Jakarta Sans for body, Geist Mono for metadata
• Usage guidelines: clear space rules, do/don’t examples, background pairing matrix
• Brand-in-use mockups: coffee cup sleeve, business card (front + back), paper bag

03 — Spec & details

• Deliverable: Brand identity system (SVG assets + HTML brand guide)
• Colours: 6-colour palette, dark/light/accent variants
• Logo formats: SVG (scalable), PNG export-ready
• License: Single-brand use

04 — Who it’s for

Coffee shops, micro-roasters, and F&B startups that want a considered identity without the months-long agency process. The system is self-contained: everything needed to brief a printer, a web developer, or a social media manager is in one document.